Advertising

Advertise with the Fine Tool Journal!  Get your message to thousands of users and collectors of antique tools with our low advertising rates.

Editorial Philosophy

The Fine Tool Journal is the premier source for reaching collectors, users and history buffs. Featured articles provide tool narratives and historical investigation, promoting the craftsmanship and value of antique tools.

Now with new owner Jim Gehring, the Fine Tool Journal continues to provide all types of tool news with expert contributing editors.

Serious tool enthusiasts subscribe to The Fine Tool Journal.  No other paid publication offers engaging hand tool articles and a marketplace for motivated buyers and sellers.  With a paid circulation of 1300 and a pass along rate of one and a half the Fine Tool Journal has an estimated reach of 3000.  You can target your message to a large niche market with our low advertising rates.

Who reads the Fine Tool Journal?

The Fine Tool Journal is read by highly educated professionals, woodworkers  and antique collectors. They buy and sell tools, antiques, memorabilia, guides, and historical literature. Fine Tool Journal subscribers are savvy tool investors that know exactly what they are looking for and are always eager to add a find to their collection.

Editorial Highlights

The Fine Tool Journal publishes four issues a year.  Issues include events, feature articles, book reviews, classifieds, and absentee auctions, compelling readers to pick up every issue.

JournalSpreads

  • Modern Tools
  • Tool Reviews
  • Shaves & Scrapers
  • Brace Tools
  • Braces
  • Wrenches
  • Saws
  • Stanley Rules
  • Levels and Measuring Tools

Also covering:

  • Repairs
  • Investments
  • Collections 

 

The Fine Tool Journal Advertising Rates


Display Advertising:

Double page center of issue spread     $400.00 (Subject to availability)

Yellow Pages:

1x

2x

3x

4x

Full page

$150

138

126

120

Two thirds page

120

111

101

99

Half page

100

89

80

77

Third page

64

60

53

51

Quarter page

50

45

40

38

Sixth page

46

43

38

36

Twelfth page

28

26

23

22

Column inch

13

12

11

10

Special Business Card Ads: 

Get great exposure with little effort.  Run your business card for a full year for only $100.00.  Paid in advance with no changes for the year.

Classified Advertising:

Only $0.25 per word, minimum $3.75.  Run the same classified ad for two issues for 1 1/2 times the one issue rate. All ads must be paid in advance.

 

The Fine Tool Journal Printing Specifications

Terms and details:

Please send advertisement as a jpeg.  file by e-mail to finetoolj@gmail.com

Page format: 

  • Trim size: 7 x 9.22 inches
  • Columns trim size: 2.16 x 9.22 inches
  • Black and white standard (2 and 4-part color available on special request.)

Page size (height x width in inches):

Two thirds 6 x 7, or 4 1/2 x 9 1/4
Half page 7 x 4 5/8
Third page 2 1/4 x 9 1/4, or 4 1/2 x 4 5/8
Sixth page 2 1/4 x 4 5/8
Quarter page 3 1/2 x 4 5/8
Twelfth page 2 1/4 x 2 3/8
Column inch 1 x 2 1/8

 

The Fine Tool Journal - 2018 Calendar of Advertiser Deadlines 

Issue

Close Date for Content

Issue Mails

Issue On Sale

Last day of Auction

6703 Winter

December 27

February 5

February 8

March 4

6704 Spring 

March 29

May 5

May 8

June 3

6801 Summer

June 27

August 6

August 9 

September 9

6802 Fall

September 25

November 5

November 8

December 2

 

 


 

Prices quoted are for page ready.  Add set up will be charged a cost. All ads prepaid.  All prices in US dollars. Repeat ads must be consecutive. The FTJ reserves the right to refuse any advertising.

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THE FINE TOOL JOURNAL LLC

PO Box 737 • 9325 Dwight Boyer Road • Watervliet, MI 49098
Tel: (269) 463-8255 • For orders: (800) 964-9036 • Fax: (269) 463-3767